Cash for Kids, Bauer Media’s charity network, has today announced that £1million will be made available to the most vulnerable families in the UK to help with the cost-of-living crisis.

The cash will be given to families via the charity’s Emergency Appeal, which was first established in March 2020 at the start of the Covid pandemic. To date the appeal has raised nearly £7.5million (£7,457,770) for disadvantaged children in communities across the UK. This new round of funding will target families in financial crisis, allowing them to apply for Cost of Living Grants of £50 per child which can be used for those basic essentials – food, heating and clothes.

Service providers who support vulnerable children, including schools, social services, health professionals and charities, can submit an application form to their local Cash for Kids office on behalf of the families they work with.