Inside the guide…

Research shows that November and December are consistently the peak months for charitable donations in the UK. Many British people are at their most generous during the festive period; with 44% of us saying we would be willing to receive fewer Christmas presents and instead see the money go to a good cause.

Make the most of these fundraising trends and launch, review or optimise a winter fundraising plan for your charity with the help of our new guide.

Inside you’ll find:

• Trends in end-of-year fundraising and how charitable giving is being impacted by the Cost of Living Crisis

• Inspiration from real charity campaigns, from virtual events to livestreaming

• Tools to help you create, promote and report on your campaigns

• Best practice tips to help you market your campaign and cut through the end-of-year noise

• An overview of the JustGiving resources, initiatives and support that are available to you right now